As an artist, one major hurdle that keeps me from selling my work is pricing it. Sounds silly, but I have a hard time finding the happy medium between “free” and “not for sale.” I would love to make a living with my art, but I struggle with also wishing to make fine art available to people of all income brackets.

As luck would have it, Reed A. Prescott III lectured on this very topic at Artists’ Mediums in Williston, Vermont. Mr. Prescott approached the topic with the common sense of a businessman, or in Prescott’s case, of a full-time artist.

One myth that he worked to dispel was that the price of a work should be such so it will sell quickly. By artificially lowering the price to accommodate a market, an artist actually devalues their own work—as well as the works of every other artist in the area, and possibly even the galleries representing them.

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